VisualOn, a leading provider of streaming media solutions, proudly commemorates a decade of successful collaboration with Norlys, a prominent player in the Over-The-Top (OTT) industry.

Phase 1: Streamlining Content Delivery Across All Platforms

In 2014, VisualOn embarked on a transformative journey with Norlys, enabling seamless video streaming using the HLS (HTTP Live Streaming) protocol. VisualOn’s software DRM-based players for Android, Apple, and browsers laid the foundation for this enduring partnership, emphasizing quality, reliability, and innovation.

Phase 2: Prioritizing Quality of Experience (QoE)

Norlys recognized that delivering content was insufficient; understanding viewer experience was paramount. VisualOn’s Analytics Server solution provided real-time dashboards with key performance indicators (KPIs), including startup times, buffering ratios, automatic alerts which ensure proactive management of KPI drifts, etc. 

Phase 3: Multi-DRM Integration

As Norlys evolved, so did our solutions. VisualOn seamlessly transitioned Norlys to our Native+ players, integrating multi-protocol/multi-DRM capabilities. This strategic move enhanced security and flexibility, ensuring flawless content delivery across Norlys’ diverse platforms—Android, Apple, Browser, Chromecast, and smart TVs.

Jacob Vestergaard, Director TV of Norlys, stated, “Recognizing the critical role of QoE, we’ve embraced VisualOn’s Analytics Server. By exporting data insights to our data lake and leveraging the StandAlone Analytics plugin tailored for Chromecast, we empower ourselves to optimize viewer experiences and drive engagement.”

“Our solution achieves remarkable startup times across various ecosystems,” stated by Yang Cai, CEO of VisualOn. “Whether on Android, Apple platforms, or the web, startup times consistently remain in the 2-second range.”

Phase 4: Paving the Way for the Future

VisualOn recently achieved a significant milestone by successfully integrating our solution with Samsung TV using HTML5+ technology. Norlys can confidently explore further expansions. VisualOn remains committed to empowering Norlys’ success in the dynamic OTT landscape.

Together, we redefine streaming experiences, ensuring viewers receive content seamlessly, anytime, anywhere.

About Norlys:
Norlys is Denmark’s largest integrated energy and telecommunications company. We are owned by more than 800,000 shareholders and provide the Danish people with energy, charging stations, TV, internet, and mobile phone services.

We own the country’s largest electricity grid, the largest fiber network, and, through our ownership of Telia Denmark, half of the country’s largest mobile network. Additionally, we hold a majority stake in Norlys Energy Trading and the green, circular industrial park Greenlab, as well as half of Eurowind Energy, a leading developer of solar and wind farms.
Our 4,600 employees in Silkeborg, Aarhus, Aalborg, Esbjerg, and Copenhagen are working towards a green and digital Denmark