Leadership Team

Yang Cai
Chief Executive Officer, Co-Founder

Dr. Yang Cai is a startup veteran with a passion for developing leading edge technologies. He is an expert in algorithm design and optimization and earned a reputation for delivering “best in class” products. Prior to co-founding VisualOn®, he was the Senior VP – Engineering of MedioStream and pioneered real-time high quality software MPEG-2 encoding with performance twice as fast as its closest competitors, according to an independent study by the PC World Magazine. Prior to MedioStream, he was a founding technical member of two EDA startup companies. He has considerable first-hand experiences in product management, general corporate management, financial planning, and sales and marketing. Dr. Cai has more than 20 technical publications and holds multiple US patents. He obtained his Ph.D. degree from the University of Texas at Austin, his MS degree from the University of Kansas, and his BS degree from Peking University, China.


Bill Lin
Chief Technology Officer, Co-founder

Dr. C.Y. Bill Lin is a co-founder of VisualOn, and an expert in video/audio codec optimization and consumer multimedia software. He has extensive experience in building and managing development teams in both US and China. Prior to co-founding VisualOn, he led MedioStream’s entire US development team and was responsible for the MPEG and Digital Video codec development. His expertise in software and algorithm optimization has made a significant contribution to enhance the codec’s performance. Dr. Lin also has extensive working experience in the development of optimization algorithms including work with Tera Systems, Southern Company, Auburn University, and Georgia Institute of Technology. He holds a Ph.D. degree from School of Electrical & Computer Engineering, Georgia Institute of Technology, a master’s degree from National Cheng Kung University, and a bachelor’s degree from National Taiwan University.


Shawn O’Farrell
Sr. VP of Sales and Business Development (Americas & EMEA)
Shawn O’Farrell is the Vice President of Americas Sales & Business Development at VisualOn. With extensive experience and a successful track record in the software, IP, services and semiconductor industries, Shawn has led sales and product teams and initiatives at both large and early stage / start up companies.

At VisualOn, Shawn leads Americas sales and business development, including the Americas field engineering team.  Additionally he helps drive key initiatives in the company for high visibility customer contracts and engagements for new, custom, and standard service and product development.  He successfully leverages customer relationships to help drive product strategy direction. He has been instrumental in bridging the gap between a range of industries and companies with VisualOn technology – software, semiconductor, mobile, carriers, cable and entertainment. Shawn has also managed key partnerships and has build key customer relationships that have included studios, telecom and wireless operators, network and CDN technology companies and many other verticals.

Prior to joining VisualOn in 2007, Shawn served as Area Sales Director at Apache Design Automation and prior to that he was at Cadence Design Systems/Verplex. In both positions Shawn was responsible for managing the sales team to deploy advanced semiconductor design methodologies. Shawn is well versed in successful start up cultures – he played a pivotal role in both companies meeting their M&A goal.


Deepak Das
Vice President of Marketing

Mr. Deepak Das is the Vice president of Marketing and is responsible for corporate and product strategy, marketing programs, and management of the VisualOn brand equity. Deepak brings over 20 years of diverse industry experience in leadership roles and is a speaker on technology and business aspects of media trends at industry events. Deepak has always embraced “commercialization of innovation”, delivering technology-enabled solutions across a wide variety of industry verticals. Prior to VisualOn, he was the Director of Sales and Business Development in the Advanced Enterprise Mobility Solutions group at AT&T. Prior to that he Co-founded MOBOW Inc., a seed funded mobile technology company whose products focused on leveraging micro-expression and presence for enhanced communication and collaboration. He has also acted as a strategic advisor for other mobile and technology startup companies in the collaboration, decision engines, and healthcare/EMR areas. Deepak has a Bachelor’s degree in Electrical Engineering from Bangalore University, India. He has a Master’s degree in Electrical Engineering from NJIT, and an M.B.A. from the Johnson Graduate School of Management at Cornell University.